The Product Owner role was used within Scrum and has been embraced by all agile approaches. These approaches have demonstrated that effective Product Ownership activities are critical and pivotal

Product success requires expanding understanding of the Product Owner's traditional role to encompass tactical and strategic aspects of product development. Effective POA is demanding, complex

Integrating business analysis and Product Ownership provides a strong foundation for Product Ownership Analysis.

POA is a discipline that realizes the core principle of agile business analysis in product development, while applying agility at all levels, from product vision to daily work plans.

A healthy portfolio of products acts as a barometer of success for most organizations by: Instilling confidence and assurance in employees Generating financial success Creating ongoing value for

Organizations must vie for customers' attention in a competitive landscape. Customer expectations have increased, making it harder to maintain customer loyalty. Organizations are challenged with

A collaborative visualization tool is used to gain deeper insight into the experience and emotions of customers. This human-centred design tool helps provide clarity and a shared team

Job stories are used to represent a product backlog item (PBI) or requirement, in terms of a job to be done, by a stakeholder.

Kano analysis is used to understand which product characteristics or qualities will prove to be a significant differentiator in the marketplace and help to drive customer satisfaction.

Metrics and key performance indicators (KPIs) measure the performance of the product or other attributes that are relevant to developing the product.