Every organization emphasizes its desire to make an impact. The organization's vision guides its values and culture. This is established at conception. However, the expression of it can change

A customer-centric, agile mindset drives the POA Practitioner's thinking and behaviour towards value maximization. This mindset, combined with a set of practices and techniques, enables

Speed and innovation are the two areas in the product landscape that differentiate a successful product. Customers have a lot of options. If a product cannot deliver value at the rate of change

Product development and innovation are usually hard and complex. When new products are built, with each iteration the team must consider:

This chapter describes important techniques used in POA. These techniques are widely practiced by Product Owners and other POA Professionals in their daily work. Practitioners apply their

A customer journey map is a visual representation of the end-to-end customer experience from the customer perspective. It reveals the customers' experiences and motivations when interacting with

The Definition of Ready: the team agrees on and prominently displays a list of criteria that must be met before a backlog item is considered ready for the team to start development work.

Human-centred design is a practical, repeatable problem-solving approach that focuses on putting customer needs first. In the context of a product, the human-centred design proposes that the

Real Options is used to help determine when to make decisions.

Spikes are used to time-box research, design, exploration, investigation, or prototyping activities to understand the effort required to deliver a backlog item or an initiative.