Customer intimacy centres on knowing people. Cultivating it takes deep attention to identify what customers' value, dedication, and passion.

Backlog refinement is used to ensure that there is sufficient detail and clarity for items in the backlog so that the delivery team can complete an iteration.

A business case provides justification for a course of action, based on the benefits to be realized by using the proposed solution, compared to the cost, effort, and other considerations to

Collaborative games encourage participants to collectively build shared understanding, trust, and team spirit. These games can be used for:

Decision modelling shows how repeatable business decisions are made. Decision analysis formally assesses a problem and possible decisions to determine the value of alternate outcomes under

A focus group is used to elicit ideas and opinions about a specific product, service, or opportunity, in an interactive group environment. The participants, guided by a moderator, share their

Non-functional requirements (NFR) analysis examines the requirements for a product that defines how well the functional requirements must perform. It specifies criteria that can be used to judge

Personas are used to understand and empathize with customers, to align the solution with customer needs, or to fully understand the problems to be solved. As a profile of a customer, personas are

Product Roadmap is a strategic, visual tool used to communicate direction and progress towards the vision for a solution or initiative. It measures progress against that vision by achieving the

Risk Analysis and Management identifies areas of uncertainty that could negatively affect value and analyzes and evaluates those uncertainties. It also develops and manages ways of dealing with