Story Mapping is used to assist in creating an understanding of product functionality and the flow of usage, and to assist with prioritizing product delivery.

The value proposition is the culmination of ideas, customer intimacy, market insights, evidence, and design articulated into a promise of value to be delivered to customers. It demonstrates a

Visioning is concisely worded to determine the desired outcome for an initiative.

Either an organization supports product teams, or it hinders them. The challenge of creating, launching, and maintaining a successful product is complex and difficult. An organization needs to

A team that confidently embraces the challenge of creating the next successful product has

Several ideas and opportunities emerge from these activities. It is tempting to start to chase those ideas and to build something amazing for the customer that they have come to care about.

The value delivered from products must be identified and measured at three levels

A small product increment, or a minimal version of the product, is built and shared with the customer. If the customer does not like some aspects of the product, it can be changed. Then it is put

The Business Analysis Core Concept Model™ (BACCM™) is composed of six core concepts that provide a common language and guidance for effective business analysis.

Business Analysis knowledge and skills are the most transferable and applicable in different areas, regardless of customers’ company type and business model, business domain or industry type.