In today’s digital world, make friends with the marketing team. Why? Come closer, and I’ll tell you the secret: marketing’s primary job is to know the customer, they’ve probably already done your

Harmonization is combining Chapter and IIBA Global Membership, improving access to Member benefits globally.

Over the years, I have seen Business Analysis evolve as a profession across industries more than I could have imagined. In all honesty, it`s no longer about simply sourcing requirements and

Understanding the 4 types of Product Owner may help those moving to a PO role have a smoother transition and better odds of succeeding.

As we celebrate the end of not only another year, but the end of a decade it is a great time to recap our most popular blogs. Take a moment to catch up on content you may have missed; or want to

In IIBA’s newest edition of data science paper in collaboration with Accenture, we explore and answer how BA professionals need to prepare for the fast-paced and unrelenting march of the Hi-Tech

What is the digital twin? This article explains the use case for a digital twin and its application in plant layout design. The following case study model’s production efficiency of a future

Read Julian Sammy's insights into how the Business Analysis Core Concept Model uses six core concepts form the foundation of Business Analysis.

You don't have a decision until you have options. We live in a world of imperfect information and even our most informed decisions are going to be realized within a framework of uncertainty

How do we evaluate the process and practices to define KPIs?